DEEP SPARK

The right offer, for every customer, every day.

Deep Spark calibrates each customer's commercial condition, every day: more discount to win sales back, less discount to capture margin. Always within your policy.

Book a conversation See how it works

THOUSANDS OF CUSTOMERS

New transactions every hour, multiple suppliers, categories and SKUs

WHATWHENHOW MUCHTO OFFER?

One question no team can answer by hand, for thousands of customers, every day.

AI CORE ENGINE

MACHINE LEARNING THAT ACTS

LEARN
Profiles each customer's buying history.
DETECT
Flags who goes off pattern and who buys steadily, every day.
ACT
Calibrates the commercial condition, up or down.

01 LEARN

PROFILES EACH CUSTOMER'S BUYING HISTORY

Illustrative data

Buys on fixed weekdays.

PURCHASE HISTORY

BY SUPPLIER

BY CATEGORY

BY SKU

BEHAVIOR SIGNATURE

02 DETECT · RUNS DAILY

FLAGS OFF-PATTERN BEHAVIOR

And who buys steadily

Illustrative data

REFERENCE BANDSTEADY BUYINGOFF PATTERN

UPDATES WITH EVERY NEW SALE

Every combination is classified daily into one of five health states.

Win back sales

Capture margin

Critical

At risk

Normal

Strong

Excellent

03 ACT

CALIBRATES THE NEXT COMMERCIAL CONDITION

WITHIN POLICY

Two directions: more discount to win sales back, less discount to capture margin.

Illustrative simulation

COMMERCIAL CONDITION

2.8%

STEADY BUYING

TESTED DOSE: -0.2 pp

POLICY CEILING4.0%

DEMAND

STILL BUYING

GROSS PROFIT

MORE GROSS PROFIT PER SALE

TYPICAL BI

SOMEONE DECIDES, MAYBE ACTS

TYPICAL BIINSIGHT

WITH DEEP SPARK, IT'S DIFFERENT

DEEP SPARK

DAILY INSIGHTS+ AUTOMATED DECISIONS= GROWTH

RESULTS TO DATE

DASHED LINE: MATCHED CONTROL

+34%

GROSS PROFIT VS. EXPECTED

+77%

SALES VS. EXPECTED

Results from win-back actions on critical-risk accounts.